For much of my life until the beginning of my professional career, I had identified as a (‘fine’) artist, but invariably received rejection comments for my work (particularly from exhibition jurors and gallerists) like, ‘Your work is good but it’s too illustrative.’ What!? Illustrative of what? Did these ‘experts’ imply that my work was unacceptable because it told a story, provoked ideas, questions or emotions? Isn’t that what good art should do?
Nevertheless, I knew I had something unique to offer. Inspired by a long list of historic and contemporary illustration luminaries from Rembrandt, Albrecht Dürer and William Blake to Edmund Dulac, Arthur Rackham, Moebius and Andy Warhol whose surviving original work is ironically now considered highly collectible, I defiantly re-branded myself as an illustrator. Joining ranks with illustration’s many brilliant practitioners, I embarked on a career full of risks and rewards that also offered priceless social and cultural experiences. By embracing the changing technology along the way, I learned how my work could grow in scope and impact and have rarely looked back.
Accordingly, to celebrate the ‘fine art’ of illustration as a collectible commodity and a good investment, the image shown today is my new design for reproduction on a sweatshirt. From the Threadless site, here is a bit of its background:
This design, built from my original alphabet, Garrulous Gothic (©2015 Ilene Winn-Lederer) was inspired by the notion that brilliant illustration can be as fine an art-form as any of the ‘fine art’ that draws wealthy collectors to glitzy events like Art Basel, Art Miami, etc. It’s high time for a new Golden Age of Illustration!
I’ve posted it on a site called Threadless.com based in Chicago which has operated since 2000 with an interesting business model that is somewhat similar to other online crowd-funding platforms like Kickstarter. Once a design is accepted by Threadless, an artist has ten days to promote it. If enough votes and funding commitments for a design have been posted, my ‘Illustration’ sweatshirt will be produced and sent to anyone who has ‘backed’ it. Threadless doesn’t charge your card unless a design is fully funded.
So if you are an illustrator, friend of one or an art collector looking for an edge, you need one of these! Check it out here: